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marketing position open!


We started swrve in 2005 and were very much in the cycling world but have found that our customers love to wear our clothes in all sorts of outdoors pursuits so we’re trying to focus our marketing on this segment to see if we can see some growth. And it wouldn’t be a bad idea to do some marketing magic in our home turf of the cycling world. We have thoroughly neglected marketing in the past 11 years, so you have the opportunity to create a program from scratch. We need someone full time based in Los Angeles that can wear a lot of hats and be comfortable doing lots of different things. You’ll never be bored!

We’re looking for an excellent candidate able to communicate a clear vision of our brand identity. You will be responsible for developing the strategic marketing framework and its execution to promote the brand and engage our customers through our various channels of communication including social media, e-mails, the website, contests + giveaways, package design, look book and catalog, etc.. You will also be responsible for setting up an ambassador program, and coordinating with and tracking their outputs, and utilizing the various assets they deliver. You will be expected to set goals for each channel and track various metrics to analyze the strategies’ effectiveness. We know it’s a lot!

You will work closely with our entire team (apparel designer, general manager, customer service rep, fulfillment, PR person, and European and Japanese distributors) to formulate and spread brand messaging.


We think the following would be useful

  • 5 years of experience in marketing in the outdoor industry
  • A good communicator (duh!)
  • proficiency in Photoshop, Illustrator, digital photography, etc.
  • someone who is curious, ambitious, self-driven, able to work without supervision, and goal-oriented
  • a love of the outdoors
  • a love of cycling


Why you should consider joining our team

  • You’ll have lots of responsibilities, but also a lot of freedom on how to best tackle them
  • We’re a small team and your work and input will be truly valued. You’ll be our marketing expert
  • You’ll see real impact of your work as you help us grow
  • When we grow, we’ll be able to grow your team
  • We’re super flexible; as long as the work gets done, we’re happy!
  • We love pets in the office! We have 3 office cats and welcome any critters


if interested please send a resume and cover letter to : muriel at

we look forward to hearing from you!


Ben Weaver: Year in the Wilderness Resupply Recap

Swrve sponsored rider Ben Weaver is back with a new post recapping his recent adventure into the Boundary Waters of Northern Minnesota. Ben is an incredibly gifted singer/songwriter who has put his talents to use by raising awareness for water issues around the country via his Salsa Cycles touring bikes.

Ben’s essay is below in its entirety. It’s a great read.

I loaded my banjo, guitar and other supplies onto my bike. The roads weren’t plowed yet. Snow was falling fast, heavy and wet. Nearly five inches had already accumulated. There was no sign of it letting up. My destination was Snowbank Lake, an entry point to the Boundary Waters Canoe Area Wilderness in Northern Minnesota, approximately 25 miles to the North East of Ely. As I started riding into the wind, the snow flew like spears in my eyes.

My love for bicycles is immeasurable. It is my favorite way to move across the land. Bicycles are not allowed in the BWCA so once I reached the boat landing at Snowbank Lake I would be walking. I have come to understand that there are some places a bike doesn’t need to go.

Dave and Amy Freeman are living in the Boundary Waters Canoe Area Wilderness for 12 months in support of the Campaign to Save the BWCA. Their aim is to raise awareness about the need to protect the Boundary Waters from the threat posed by sulfide-ore copper mining operations, from Twin Metals and others, which will pollute the pristine waters and unspoiled forests of the Boundary Waters.

Since they began their expedition in September 2015, people have brought them resupplies approximately every two weeks. This is the purpose of my trip. However, on my bike and then pulled behind me in a pulk sled across Snowbank lake, were my guitar and banjo. My resupply was going to be a little different than previous ones. I was also accompanied by Bill DeVille, a Minnesota Public radio DJ who had come along to document the resupply trip.

Ben Weaver YITW_1
We began walking across the lake. After a mile or so, I heard dogs barking and off the far point of an island I could see silhouettes. Human and animal. Several yellow stakes in the ice became visible, marking the wilderness boundary. Amy was on Skis and Dave drove a small sled pulled by a three dog team.

Leaving the tip of the island behind us, the lake opened up to an abyss of white. There were moments when in any direction all you could see was white. True snow globe. We trudged the rest of the way across the lake to their camp.

For dinner we shared a pot of chill, the warm fire purring away in the wood stove at the center of the shelter. We laughed about how much better food tastes outside, after hard work and travel in challenging weather.

After dinner we gathered around the stove again in the center of their shelter. I sang songs and read them some poems. In between we talked about what makes the Boundary Waters so unique. Why we must maintain places like this on the planet where it will always be possible to hear the wind, drink water straight from the lakes, and live at the pace of the natural ecosystem.

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Heading across Snowbank lake on our way back to civilization, the day stood before us, an open expanse of trees, sky, and snowscape scattered with animal tracks. There was a sense of restoration in all of our spirits. Two eagles were perched on the tattered branch of a white pine, and a third one was circling in the air above. I looked back behind me as we crossed the wilderness boundary. Dave and Amy’s camp, no longer visible, it had been absorbed back into the landscape. If you love something protect it.


Christmas came early this year for Matt!


On Running away: A Call to Action. Ben Weaver for SWRVE.

This past year we’ve been honored to sponsor a cyclist/musician/poet from Minnesota named Ben Weaver as he embarked on a two-wheeled adventure of a lifetime. Ben rode over 6,000 miles on a literal self-supported tour on his trusty Salsa to raise awareness for regional water issues through poetry and song. He rode the length of the Mighty Mississip, circled Lake Superior, and toured the San Juan Islands in the Pacific Northwest.

Ben was nice enough to write up a little guest post for us about his project and share some wisdom that one can only glean from a life on the road. As 2015 moves to 2016, it just might be the inspiration you need to start planning an adventure of your own.

Ben’s essay is below in its entirety. Be sure to visit his website, check out his music, and give him a follow on the Instagram for some great photos.


I have been incredibly thankful for the support from the folks at Swrve during the past 12 months. Not a single day has passed where I haven’t been wearing at least one article of their clothing (and to date I only own 4 pieces, you do the math). I am the kind of person who breaks everything and wears stuff out in record time. My Swrve clothing has stood up to the beating and rambling. Thanks for making such awesomely comfortable, sturdy and aesthetically appealing apparel.

“Running away.” These words get tossed around a lot, commonly uttered to imply leaving something less desirable behind for something more desirable down the road. As one who travels I hear “running away” often projected with an envious, not always positive tone, from those who seemingly feel self conscious about their adventure or travel inadequacies. “Oh, you are so lucky, you get to run away on those long bike trips, run away to the woods, run away from real life, while the rest of us have to stay home and work.”

These past 12 months have seen me “running away” quite a lot. I have done a series of long rides around the country, linked by musical performances and poetry readings, following waterways, in partnership with localized and national environmental organizations and with the much appreciated support from my brand partners. The Mississippi River, Lake Superior and the Pacific Northwest Coast have been some of the highlights from this year.


I say “running away” but in reality waking up each morning on the bike never felt like running away, but rather like returning home. Home to the truths of the landscape, the wind, sun and rain. Living companionably with the elements rather than shut off from them. Never ending a day in the same bed felt natural, inherent, and empowering, always drawing me closer to the deeper truths of what it means to be a human living on the land.

The combination of riding and performing afforded me countess interactions with ethnic, economic, and geographically diverse communities. The venues I performed in ranged from bike shops, schools, libraries, state and provincial parks, farms and beaches. Initially I thought, just as the communities were diverse, so to would be the threats their land and water faced. For example, the UP in Michigan was dealing with issues related to mining, the delta in Mississippi was working with youth to correct towards positive recreational practices, the Pacific was dealing with ocean acidification, and the bayou in Louisiana with disappearing wetlands due to oil prospecting.

As I began understanding each of these issues more clearly, following their sources, listening to peoples stories and observing the impacted landscapes as I moved through them, I came to question if many of these problems weren’t actually secondary issues stemming from a deeper seeded problem present regardless of the region.

It’s easy to point the finger at mining, farming malpractice, education, or pollution, but mines and farms are not self-operating, pollution does not make itself. Beneath these problems are choices and actions being made by human beings. While pedaling day after day I started to get curious, wondering if the bigger underlying problem wasn’t one of culture. The culture that tolerates the mining, produces the pollution, supports the farming?

If there was a reason that I set out to ride over 6000 miles in the past 12 months carrying my guitar and banjo on my bike, singing, and reading poetry it was because I have become compelled to offer something back, to work, interact, inspire and strengthen our culture towards the necessary creative approaches to living that make certain to steward our land and water.

photos by

When we become stuck in the grind of daily life, jobs, mortgages, and the facades of “reality” and “home,” we grow detached and disengaged from everything around us, friends, families, community, all ecosystems, living and non-living suffer. If our way of life does not cultivate, reciprocate and nurture the necessary relationships between the land, water, animals and communities with which we share this planet, then we will no longer understand or know them, and the truth is we don’t take care of things we don’t know or have relationships with.

In hindsight the greatest impacts I made on people this past year did not come from anything I said, sang or read, but rather from the simple act of what I was doing, carrying my instruments on my bike, riding and performing in support of water. We forget that sometimes the big changes are set in motion by the smallest of actions.

Part of being a poet is tending towards the imaginative and unknown, engaging the possibility of the impossible. I’d like to stay true to that character here and end this little ramble with a call to action taken from my experiences over the past 12 months interacting with some of the most remarkable people and communities.

Run away. Align yourself to the ever present truths revealed by the elements, the dirt under your feet, the water in your oceans, lakes and rivers. Run away. Watch birds migrate and ask why? Notice where they rest. Run away and sleep under the stars. Question the age of the planets. Light a campfire in your yard and cook dinner over it. Run away and explore the unknown landscapes that surround, call, and show up in your dreams. Do this in whatever capacity you are comfortable and for whatever period of time you can spare. Five minutes, 5 weeks, or years. Don’t just do it once, do it repeatedly. Hopefully do it everyday. Keep notes, learn and remember the names of the people, plants, and animals you meet. Let each new experience feed you and kindle visions for the next. Run away every chance you get. Run away and think of it as returning home.

Whitby Island

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