News + Blog

swrve featured in GearPatrol!

we showed at Capsule New York this past week and they included our lightweight _blk label shorts in their round-up of the show! thanks!

check it out

you can find the shorts here


they’re here!

the cotton / Modal® tops are here!

we’ve re-upped our stock on our current styles, and we have a NEW! item to announce:

in 2 versions:

1: classic Henley long sleeve with 3-button placket and stand-up collar 


2: Henley with woven chest pocket and cuffs. woo hoo!


click images above for more info.


PIZZANISTA! Checkpoint Race

Start training and working up your appetite. The most delicious race of the summer is going down June 28 at Pizzanista! here in Los Angeles.

Aside from major bragging rights that will surely be valid through the summer, a $200 Pizzanista! gift card is up for grabs along with many other magically delicious prizes from us and other great sponsors.

We’ll see you there!

What: PIZZANISTA! Checkpoint Race
When: Sunday June 28.
Register at 2pm. Race at 3. $6 entry fee. 18+ or bring a parent/guardian. Helmet required.
Where: Pizzanista! 2019 E. 7th St. 90021

Get the latest updates on the Facebook event page.



we recently came back from Alaska and wanted to share some photos of this amazing trip.

even the plane ride up was pretty spectacular, here are the 3 sisters in Oregon


three sisters in Oregon on the way to Alaska

we landed in Fairbanks at 11p, picked up our rental, and headed straight to the highest peak around to check out the northern lights. they were spectacular that night: an incredibly bright, vivid, and crystal clear curtain of lights dancing in the sky. greens with violet and pink highlights, as if you were seeing watercolor being applied from below, looking up, the colors dripping down. words do not do the lights justice, and neither do photos really because to take a photo of them the camera has to have the lens open for several seconds to capture enough light, so you never get the crispness that you witness first-hand. in any case we didn’t get any good photos that night (we hadn’t had time to get the setting right!) but here is a photo posted on the @usinterior Instagram taken by Kent Miller that night to give you a sense of what they are like.


USinteriorLightsUSinteriorLights a photo of the northern lights swiped from the @usinterior Instagram account taken by Kent Miller

the next day we decided to try to get our hands on some fatbikes and snowshoes to play on the snow. to our dismay, all the fatbikes were already rented out for the season. doh! but snowshoes were to be found at Beaver Sports so we headed there and found the shop also had a bike shop. we explained our predicament and asked we asked if we could use one for a quick photo shoot, and they not only said “sure!” they took us on a short ride to show us an incredible trail system behind the shop and invited us on a longer ride the next day.
have you ridden a fatbike on snow? it is SO MUCH FUN!!!

here are some photos that will soon show up on the website showing off our winter gear

fatbikes are SO MUCH FUN! a super huge THANK YOU to Beaver Sports for making it happen!

fatbikes are SO MUCH FUN! a super huge THANK YOU to Beaver Sports for making it happen!


fatbikes + snow = FUN

fatbikes + snow = FUN


happy happy joy joy



after that super morning we headed out to do some snowshoeing


Swrve Warehouse Sale: Saturday March 14!

What: swrve Warehouse Sale
When: Saturday, March 14 (11am – 3pm)
Where: Swrve World Headquarters/VeloLove
3421 Verdugo Rd Los Angeles, CA 90065 (Google Map Link)

Deets: Our annual warehouse sale is back! This is your chance to save BIG on our goodies. We’re talking tons of crazy, amazing deals up to 90% off. (That is not a typo.) Get set for summer with some fresh shorts or knickers. Select WWR pants and _blk label jeans will be 50% off.

Plus, many VeloLove goodies will be on sale too! Books, bags, flasks, accessories, aka all the fun stuff, so you can stock up on gifts for your favorite cyclist (and that can include yourself).

But wait! There’s more!

Because our last sale was so much of a party, we’re dialing it up a notch this year. Come hungry because 100Tacos will be there making delicious handmade plant based tacos. For our meat eating friends, Fritzi Dog will be serving up their gourmet, Chris King quality hot dogs. They even do a vegan friendly carrot dog. Both of these local businesses are owned by cyclists too!

Swrve Warehous Sale


Fine Print: Our warehouse sale runs only on Saturday March 14. Arrive early for best selection. If you have a scheduling conflict, make an excuse and play hookey if you can. The sale won’t be around on Sunday. To get in on our amazing deals, you must to be at swrve HQ in person (or send an emissary). The sale is not available for phone or online orders. Sorry. Cash and credit cards accepted. If you bust out a checkbook we will be very confused. Bring a few bucks for food just in case 100Tacos and Fritzi Dog only take cash.












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