New from Swrve at Interbike 2011

Aloha from Las Vegas!

The big Interbike trade show gets underway bright and early tomorrow. While we still have the energy we wanted to give you a little sneak peak at some of our new gear we’ll be showing off. If you read this before doors to Interbike open up, you’ll have gotten the scoop before anyone else (aka exclusive first look).

We’ll start things off with our brand spanking new long finger gloves. They come in two flavors- Vegan and meaty.

The Vegan gloves are made from the finest non-leather yet remarkably leather like material we could find. The meaty gloves are made from Pittards leather which is arguably the nicest leather to use in a pair of gloves. Aside from that they share identical features which you can read here:

Oh yes! In 2011, even our little wool-centric company can’t resist the lure of carbon fiber. If you’ve ever found yourself in the sort of pickle where knuckle guards would be a handy thing to have, you’ll really like these.

On the flip side of our new gloves, you’ll find “connective tips” sewn into the thumb, index and middle fingers so that you can update your Friendster or line up that booty call without having to take off your gloves to operate your touchscreen device.

Just don’t hold us responsible if you get yourself into a Damn You Auto Correct situation.

Next up we’ve got our brand new Classic Musette Bag, perfect for carrying a variety of goods and other assorted objects in a simple, yet highly functional way.

The Classic Musette Bag comes in a rainbow of four colors and here’s the reflective stripe in action.

Another big item is our new Cordura Denim jeans. There’s a good chance you’ve already peeped these but here’s a few fresh looks.

And finally we’ve reached deep into the box of 64 and have some new cap colors on the way.

OK. That’s it for now. Gotta rest up and Rocky III is getting exciting! Gotta love hotel TV.

New Swrve Site Coming Soon to an Internet Near You

It’s been a busy couple of months for us. Now there’s a little breathing room in the calm before the Interbike storm, we’ve got some fun news to share.

In addition to moving into a great new space of our very own, our website is in the final phases of a total overhaul.

Thanks to the power of bicycles being able to bring people together a riding buddy of Matt’s is one of the big cheeses at Something Massive a really cool web company. After bit of arm twisting he convinced us that turning his team loose on our site would be a good thing to do.

We instantly clicked with Jon Setzen, Something Massive’s Creative Director, and the whole process from start to finish turned out to be a really fun collaborative project. While I can’t spill all the beans right now, the end result is going to be a great new site which should make your experience a lot more enjoyable.

If you missed our “sneak tweet” you can see a couple glimpses here and here.

My favorite part of the redesign was our big photo shoot led by the super talented Brad Swonetz. It was truly a great day and a far cry from Matt and I taking turns snapping pictures of each other with a little point and shoot.

Matt lured some friends with tacos and beer to be our models. While they’re most certainly handsome guys they definitely aren’t professionals. Luckily, Brad’s laid back easy style washed away any nervousness and he instantly channeled their inner Blue Steel.

Here are some shots I took with my fancy new camera which I’m still figuring out how to use.

Matt shows off his shiny new belt drive Sycip to Brad and Jon.

Ty and Woody from Golden Saddle Cyclery listen with horror and amusement as Jon tries to justify the funk growing in his water bottle.

Ty and Brad in action.

We snuck up here for an hour and not once were we hassled by The Man!

John Moshay and Jon Setzen from Something Massive. John piloted the "camera bike" which was fitted with three Go-Pro video cameras to capture the action from every angle.

You'll have to wait till our new site is live to see what Jon and Brad were shooting.

An Open Letter to ESPN’s Mr. Michael Smith

Dear Mr. Michael-

My name’s Matt. I’m just one of the many cyclists you probably didn’t know existed until yesterday.

That’s OK. I had never heard of you either (thank goodness for the YouTube) until you started spouting off about the “hilariousness” of Johnny Hoogerland and Juan Antonio Flecha being struck by a car during the 9^thstage of the Tour de France. I’m going to go out on a limb and assume that clip was your total exposure to this year’s Tour. *

If you had watched that fateful stage you would have known there was much more to the story. The two guys who were hit were in a breakaway only 35k (about 22 miles) from the finish and had a really strong chance of finishing the day on the podium.

To put that scenario into a ball and stick sport that you can wrap your head around, imagine Devin Hester returning a kickoff. He finds a seam and sprints to daylight. The defense is nipping at his heels. As yards tick by and the end zone nears, it becomes clear he’s going to score- until ESPN’s high wire camera strung up over the field falls out of the sky and hits Hester on the head knocking him unconscious. He collapses in a heap inside the 20. Thanks in part to years of muscle memory, he miraculously hangs onto the ball.

Any idea what the NFL rulebook would say in that situation?

Well, the Tour de France doesn’t stop for anything. The fluid chaos of the Tour’s peloton is river you can’t dam up (unless of course you’re a runaway herd of cows or protesting French workers). If you get spit out for whatever reason, you’re on your own to get back in. And that includes getting hit by a car belonging to the French TV network broadcasting the race.

Luckily for Flecha, he got away with few bumps and bruises and was quickly back on his bike. My new hero Johnny Hoogerland wasn’t so lucky. He flew ass over tea kettle into a BARBED WIRE FENCE after being hit with the force of 10 Ndamukong Suhs going 35 mph.

Despite being cut up worse than Joe Don Baker in the original Walking Tall, Hoogerland untangled himself, remounted his bike and kept riding to the finish where he did in fact step onto the podium to claim the coveted Polka Dot Jersey as the Tour’s best climber. After the ceremony he went to the hospital and received a bouquet of 33 stitches as a souvenir.

And this is a guy you laugh at?

As an employee of a network that hypes the most mundane news into the upper reaches of the stratosphere, e.g. “The Decision,” laughing at Hoogerland was probably the wrong course of action.  If Curt Schilling’s bloody sock can be enshrined in the Baseball Hall of Fame, then Hoogerlanddeserves his own hall of fame.

I’ve been hit by a car (an LAPD cruiser no less) and know so many people who’ve been hit a millipede wouldn’t have enough fingers and toes to count them all and I can emphatically tell you there is nothing funny about it- be it during the world’s biggest sporting event or a simple ride to work.

While your carefully scripted apology was was a good PR driven step and right in line with the multitude of ESPN apologies, it doesn’t erase the fact that you spent an entire day tweeting your stance that two people nearly getting killed was hilarity at its finest.

And that’s really why I’m writing you this letter. I thought for sure you might have had the conviction to own up to what you said and not back down. While I would still strongly disagree with your stance, I would at least respect your staunch conviction to your idiotic opinion.

Still, maybe you could use this time to take a step back and reinvent your sporting persona. I suggest becoming Mr. Michael Smith The Guy Who Laughs at the Misfortune of Others.

Take for example a few months ago. While your fellow talking heads were debating how to “fix baseball” after Buster Posey broke his leg in a collision at the plate, you could be off in the corner cackling like a 13-year-old who chugged 15 hours worth of energy saying “No! We need more broken legs in baseball and until then, let’s watch Buster break his leg again and again!”

On second thought, that probably wouldn’t be such a good plan since no athletes would want to talk to ESPN anymore.

So on that note, good luck to you Mr. Michael Smith. Whatever happens in the wake of your tweepidity, I wish you the best. Should your career take a turn for the worse and you someday find yourself in such a “dire” position you “need” to ride a bicycle to the public access TV studio, give us a call, we’ll give you a good deal on some highly functional yet office friendly cycling apparel.

Sincerely,

Matt

ps. The US Women just scored to make it 3 – 1 against France! I love the irony that I’m watching ESPN as I write this.

*Hope you appreciate how I was being nice with a qualified “this year’s” because chances are the last time you even knew the Tour de France existed a guy named Lance was still adding to his collection of Yellow Jerseys.

What’s in your flat kit?

This weekend I had a chance to get some credit toward that cycling merit badge I never earned. While running some errands, I crossed paths with a newbie cyclist. He was having a ball except for that whole got a flat and have no means of fixing it part.

Luckily the stars were aligned in his favor. We had a similar tire size so I was able to get him rolling in just a few minutes with a quick how-to lesson thrown in for good measure.

He was so intrigued with my flat kit I thought it might be worth sharing if any of you out there are still pressing your flat tire luck every time you go for a pedal.

Here’s a rundown of what I carry.

• Tire Lever

• 2 Tubes- Presta 700 x23 Long Valve (can stretch to fit 700 x 35)

• CO2 Cartridges (only for emergency use)

• Mini pump

• Multi-tool (all the major Allen key sizes plus flat and Phillips head screwdrivers)

• Glueless patch kit (just in case)

All of this goes neatly into a random bag found in a random bargain bin for under a buck a few years ago. Loaded up it’s about the size and heft of a flattened burrito.  I prefer a set up like this over a traditional seat bag because one kit can work for several bikes. There’s no need to switch anything around.  Just drop it in your bag and go. An added bonus is that it’s just small enough to slide into a jersey pocket when I go ride with the spandex crew though I have to steel myself for the inevitable “overnight bag” jokes.

If you’re in the process of setting up a repair kit, consider your bike and just how prepared you like to be.  If I ever break a chain, I’ll be the one standing on the side of the road.

take action CA cyclists!!

Senate Bill 910, cosponsored by the amazing people at the California Bicycle Coalition and the City of Los Angeles, would require motorists to give bicyclists at least three feet of clearance when passing from behind under most circumstances.

The California Senate approved SB 910 on June 1. On Monday, June 27, the bill will be up for a vote by the Assembly Transportation Committee. We need bicyclists like you to contact Assemblymember Bonnie Lowenthal, the chair of the committee, by phone, email or fax to let her know why this bill is so important to the safety of all bicyclists on the road!

A file documenting all messages of support for SB 910 accompanies the bill as it moves through the legislative process. This information is read by legislators and their staff and helps make the case for the bill. Your voice definitely counts! The deadline for calling or sending a message is 5 PM Tuesday, June 21.

You can express your support for SB 910 by phone or by email or fax:

By phone

Call the Assembly Transportation Committee office at (916) 319-2093 with this message:

“My name is _________ and I’m from _________ and I’m calling to express my support for Senate Bill 910, which will be heard by the committee on June 27. SB 910 would help create safer road conditions for bicyclists in our area and help prevent the leading cause of bicyclist fatalities in California.”

Please make this call by 5 PM next Tuesday.

By email or fax

Copy and paste the sample letter below into an email message or onto your own letterhead, add your name and location, and email it to Assemblymember.Lowenthal@assembly.ca.gov or fax it to (916) 319-2154 by 5 PM next Tuesday. Please also send a copy to the SB 910 author, Sen. Alan Lowenthal (no relation to Bonnie), at Senator.Lowenthal@senate.ca.gov or (916) 327-9113.

IMPORTANT! If you or a family member have been involved in a collision or fall in California because a motor vehicle passed too close, briefly summarize the facts in your letter. The information is essential for showing why this law is needed.

I hope we can count on your support. Please contact California Bicycle Coalition’s Communications Director Jim Brown at jimbrown@calbike.org or (916) 446-7558 if you have questions or need more information.

Thanks!

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