News + Blog

we were featured in Bicycling Magazine!

Bicycling Magazine featured our durable cotton trousers in their 2014 preview section

they wrote:

“Swrve’s new $100 trousers feature nylon and spandex woven in with cotton, to provide comfort that moves with you on the bike. Even though the four-way-stretch pants are built with cycling-specific touches—such as reflective rear belt loops—they look like they belong in an office or brewpub. In stores now.”

check out their full review here




in the works: denim work jacket

check out what we’re working on: a denim work jacket modeled after classic work wear, we’ve added a few cycling-friendly features to make it more comfy on the bike while retaining the authentic look.


we’ve beefed it up with triple chain-stitching throughout


and we added a secret interior chest pocket

it will be available in very limited quantities by the end of September


Coming soon! Durable cotton!

In an age of instant gratification, it’s almost cruel of us to announce our brand new line up of durable cotton bottoms a MONTH in advance but we are A) really excited about them and B) sure you’d like to know that they’re on the way so you can… A) put these at the top of your back-to-shool shopping list and B) stop wasting all your loose change on Skee-Ball so you can get something much better than a switchblade comb.  Our durable cotton bottoms will be ready to go by the end of the month!

Look for them on a or at a VeloLove near you when the calendar hits that end of July/start of August region.



Shelter Half and Velospeak present Bicycles and Beer

Next Thursday we’ll be trekking from the east side of the Eastside to east side of the Westside to Shelter Half to help celebrate two of our favorite things- Bicycles and Beer! Our friends at Velospeak are co-hosting this two wheeled shindig that promises to be an all-round good time!

Ride down and join the fun!

What: Bicycles, beer, and assorted merriment
When: Thursday, May 30th. 7 – 10pm
Where: Shelter Half – 161 S. La Brea. (Just a few blocks north of the 4th Street Bike Boulevard!)



Velo Love Presents: The Hell of The Northeast

Milan-San Remo… Tour of Flanders… Paris Roubaix… Liege-Bastogne-Liege…

Yeah, those are all just warm up races for the Hell of the Northeast!

This Saturday we’re throwing our own cobbled classic. Even if you’re not up for throwing down, come on out anyway and join fun. After the race we’ll be doing a casual ride to Riverside Service Station just across the LA River for food and drinks plus an outdoor screening of Pee Wee’s Big Adventure at 8pm.

Then, go get some shut eye so you can be rested up for the 8th Annual Feel My Legs I’m a Racer presented by Swarm! (There just might be a special prize for anyone who can pull off a double victory.)

What: Hell of The Northeast
When: Saturday, April 27
Registration: 3PM
Entry Fee: Yeah, right. This is FREE event!
Race: 3:30PM
Where: Velo Love (aka Swrve World Headquarters)
Categories: Fixed/Open Male/Female. Run what ya brung, yo.

Answers to popular questions…

What kind of race is this?
The Hell of The Northeast is an alley cat format. No pesky entry fees or racing licenses needed. Please obey the rules of the road and use your best judgement. Be respectful and courteous to your fellow racers and remember, you are responsible for you.

Can we preview the course? 
Nope. Course all will be revealed just before the race. Plan on about 10 miles. You’ll go up and down bit and the roads may be on the bumpy side.

What type of bike should I bring from my arsenal?
Course will be oriented towards road bikes but feel free to race whatever you got. Fixies get their own category and then there’s everything else. Just make sure your bike is in good working order and brakes and helmets are encouraged.

What happens if I win?
Well, hopefully you’ll feel a sense of accomplishment and earn the respect and admiration of your peers.  And if that wasn’t enough, we’ll have some great loot courtesy of some even greater sponsors.

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