Milan-San Remo… Tour of Flanders… Paris Roubaix… Liege-Bastogne-Liege…
Yeah, those are all just warm up races for the Hell of the Northeast!
This Saturday we’re throwing our own cobbled classic. Even if you’re not up for throwing down, come on out anyway and join fun. After the race we’ll be doing a casual ride to Riverside Service Station just across the LA River for food and drinks plus an outdoor screening of Pee Wee’s Big Adventure at 8pm.
Then, go get some shut eye so you can be rested up for the 8th Annual Feel My Legs I’m a Racer presented by Swarm! (There just might be a special prize for anyone who can pull off a double victory.)
What: Hell of The Northeast
When: Saturday, April 27
Entry Fee: Yeah, right. This is FREE event!
Where: Velo Love (aka Swrve World Headquarters)
Categories: Fixed/Open Male/Female. Run what ya brung, yo.
Answers to popular questions…
What kind of race is this?
The Hell of The Northeast is an alley cat format. No pesky entry fees or racing licenses needed. Please obey the rules of the road and use your best judgement. Be respectful and courteous to your fellow racers and remember, you are responsible for you.
Can we preview the course?
Nope. Course all will be revealed just before the race. Plan on about 10 miles. You’ll go up and down bit and the roads may be on the bumpy side.
What type of bike should I bring from my arsenal?
Course will be oriented towards road bikes but feel free to race whatever you got. Fixies get their own category and then there’s everything else. Just make sure your bike is in good working order and brakes and helmets are encouraged.
What happens if I win?
Well, hopefully you’ll feel a sense of accomplishment and earn the respect and admiration of your peers. And if that wasn’t enough, we’ll have some great loot courtesy of some even greater sponsors.
It’s February so that means the coo-goo love you baby-ist month is finally upon us! Even if you say bah humbug to this time of year we can assume since you’re reading this you at least love to ride bikes, right?
To celebrate our collective love to ride, we’re having a photo contest! There are two ways to win. One way is for locals, the other is for non-locals. You have between now and 11:59PM (Pacific Standard Time) on February 13th to enter. The winners will be announced on Valentine’s Day.
Here’s what to do…
1) For those of you who live in #BikeLA, roll down to VeloLove and snap a pic of your beloved bike at the front door. Come by any time. Opened or closed it doesn’t matter. Once you’ve taken your awesome photo, post it to Instagram and be sure to tag VeloLove and use the hashtag #VeloLoveValentine.
Your beloved bike goes here…
Our local winner will receive a $50 Gift Card to VeloLove!
2) For those of you who don’t live in LA, take a photo that has something to do with bikes and love- could be your beloved bike, could be your beloved on a bike, could be how much you love to ride. Basically, the sky’s the limit. Once you’ve snapped your photo, post it on VeloLove’s Facebook wall.
Our non-local winner will receive a limited edition Swrve GORE-TEX Belgian Cap in the color of your choice and yes, will will ship worldwide!
What are you waiting for? Bust out those Fun-Savers and get out there!
Recently our shop pup Yeti (and by “our” we mean Erin’s awesome dog that we beg her to bring to work) did a video shoot to show off her skills on the dirt.
When she’s not holding down the VeloLove fort, Yeti’s favorite pastime is going mountain biking and Ace from The Sleepers was able to keep up with her and Cache long enough to make this adorbs video of her in action.
Team Dream “Messin’ Around” with Cache & Yeti from The Sleepers on Vimeo.
If you’d like to get a limited edition Team Dream Bicycle Team cap (99.99% guaranteed to arrive free of mud) check out the TDBT site.
If you’re curious about our Softshell Trousers, the folks at Cycleboredom have written up a very great and detailed review. Even if our trousers scored a lowly 95% instead of a lofty 100% (spoiler alert!) we’d still call their review great because it’s one of the most complete and and well written reviews we’ve read in quite a while.
Read the full review here and be sure to cruise around the site and check out the other fun Cycleboredom has to offer.
In case you haven’t heard, we’ve got a big, big Saturday in store (thanks to VeloLoveLA) and on tap (thanks to New Belgium).
Our Swap + Shop is back for round 2 and kicks the day off at high noon. Come snag a deal or make a little loot off all those spare parts you have laying around. There will be tons of food, drinks and fun. Costumes are more than encouraged!
Then at 4pm is the first ever running of the Glassell Murder Mountain Urban CX Race!
The course is going to be a load of fun and wicked challenging with 2 laps, 1.5 miles of dirt 800 feet of climbing grades up 20% and 188 stairs plus a couple bonus features.
We’ll see y0u there!