News + Blog

memorial day sale!





we’re greeting summer with a 15% off storewide sale!

use code ‘MERICA at checkout. you must create an account on the website or log on to your existing account to use discount code.
valid only for retail sales, and valid until midnight on Monday May 26, 2014 PST.

have a great weekend and hope it’s a great beginning to an adventure-filled summer!


topo map water bottles available now!

our new Purist® water bottles with topo map design are available now!
regular 220z and tall 26oz


i guess max approves of our new colors!

while color-adjusting our photos of our new colors in our lightweight bottoms (pine and camel) and the cotton / Modal® tops (burnt orange), max quickly made himself comfortable and fell asleep right on top of our samples.




mark your calendars!
March 22, 2014 willl be our first-ever warehouse sale. 11am – 3pm.
get crazy deals up to 90% off on old stock of shorts, knicks, jeans, trousers, jackets, baselayers, tees & tops, accessories and women’s stuff!

at our Velo Love storefront in the swrve world HQ.
3421Verdugo Rd
Los Angeles CA 90065


Visit our #BikeNYC pop-up store! (And win the jeans the Bike Snob didn’t want.)

This weekend we’re packing up and heading to the Big Apple!

When we’re not roaming the city reenacting our favorite scenes from The Warriors, we’ll be running a pop-store at Planthouse Gallery. Along with many of our staple items, Matt’s bringing along a lot of great small gifts/stocking stuffer items and limited edition pieces.

Along with our pop-up, there will be some other fun vendors along with the exhibition Solid Gold by Sutton Beres Culler.

Planthouse Gallery is located at 107 W 28th St between 6th and 7th Aves.

hours for our pop-up store are:

Friday: 11a – 9p
Saturday 11a – 6p
Sunday 11a -5p
Monday  11a – 6p

When you visit, be sure to enter our raffle for a chance to win a pair of our Cordura Jeans. And they’re not just any jeans but jeans with a backstory!

A while back, we saw the Bike Snob suffered yet another crotchal region blow out of his cycling jeans (they weren’t from us) and thought we’d blow his mind with the amazing prowess and durability of our Cordura Jeans so we tweeted him an offer for a free pair. As longtime fans and purveyorsof his books, it would have been an honor to know he was roaming his new suburban home in a pair of our jeans.

But alas, he declined in favor of a cycling kit kilt and we’ve been stuck with a pair of jeans of in need of a home ever since.

So come on down to our pop up shop and win the jeans* the Bike Snob didn’t want!


*If you win, you’ll get to select the style (regular or skinny fit) and size you want. We have no idea what size the Bike Snob wears so don’t worry, you won’t be stuck with a random pair.
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