Our Story

swrve was born in 2005 from a need for stylish, durable apparel that is perfect from the office, to the bar, to the great outdoors and beyond.

it is this trifecta of style, durability and style that drives our apparel design, choice of fabrics and trims, and construction to achieve the highest standard of quality possible. we make apparel for an active lifestyle. our clothes are designed to move effortlessly with your body thus ensuring the most comfortable experience possible. we also want our clothes to last so we design planned longevity into each garment so you can enjoy them for seasons to come.


swrve was founded by matt + muriel in 2005

melvin’s realm is the warehouse. he makes sure your orders get out as quickly as humanly possible. he’s been an invaluable part of the team since 2011.

erin joined the team in 2012 and is the master of the office. here she is riding in Gooseberry Mesa, Utah with Yeti, who often comes to work too!


roxy is our customer service superwoman and has been part of the team since 2014. here she is with her brood.


max is definitely the boss around here. he joined the team in 2005, the year of his birth.

click here to see a video Media Temple made about us ca. 2010