News: swrve

The Process: Made-in-USA swrve Jeans

By Eastside Co Support

The Process: Made-in-USA swrve Jeans
A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

There's a first time for everything and for us that means we finally remembered to have "the good camera" at the ready to document the step-by-step process of creating our latest run of made-in-USA jeans. Enjoy. 


Design

While the fits and features of our jeans are very dialed in...

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Grinduro! 2019 Report

By Todd Munson

Matt and a trio of buddies hit the road to participate in the California Stop of Grinduro!


When a top 10 Paris-Roubaix finisher checks on your well being, that's probably a good sign you may have bitten off a little more than you can chew. 

To properly set the scene, do you remember in the original Rocky how there was a neighborhood Doo-wop group...

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2018 Holiday Gift Guide

By Roxy Storm

2018 Holiday Gift Guide

Welcome to the holiday season! 

If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some...

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Matt's Guide to the Spring Classics

By Eastside Co Support

Matt's Guide to the Spring Classics

It's amazing how the thrill of victory and the agony of defeat can forever change someone's life. 

For Matt, it was a chance viewing of a segment about Paris-Roubaix (circa 1985) on ABC’s Wide World of Sports that opened his eyes to a world of competitive...

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KENYA - part 1

By muriel bartol

matt and muriel, our dear leaders, recently took a trip to Kenya and had an incredible adventure.

the goal of the trip was to see some elephants in the wild and in order to do that we had to get a vehicle that can handle Kenya's B and C roads which...

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Ben Weaver's Year End Recap

By Eastside Co Support

Ben Weaver's Year End Recap

Our friend and sponsored rider Ben Weaver took the time to write up a recap of his 2017 adventures for us. If you're a regular around these parts, Ben should be a familiar figure. If this is your first time hearing about him, then the first...

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swrve Holiday Gift Guide

By Roxy Storm

swrve Holiday Gift Guide
A look at some of our most popular favorites that are perfect for the holiday season.

Need some inspiration for your holiday shopping? Need to point those special gift givers in your life in the right direction? 

Then look no further. 

We assembled a list of some of our most popular favorites that are perfect for holiday giving or receiving. 

for a limited time, take 15% off all of these...

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Coming soon: The CORDURA® Combat Wool™ Capsule Collection

By muriel bartol

Coming soon: The CORDURA® Combat Wool™ Capsule Collection

If you saw the announcement on The Radavist or the tease in our previous email (you read these, right?), then you know we have a big project in the works, our CORDRUA® Combat Wool™ Capsule Collection.


A little over a year ago, Matt discovered CORDURA® Combat Wool™...

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